Sonic Branding
12
%
1715 Kč 1 940 Kč
Sleva až 70% u třetiny knih
Brands have become very important as sources of value and as a means to build value and sustain market position. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience.
Autor: | Tom Jackson |
Nakladatel: | Palgrave USA |
ISBN: | 9781403905192 |
Rok vydání: | CZE |
Jazyk : | Čeština |
Vazba: | CZE |
Počet stran: | CZE |
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