Principles of Marketing for a Digital Age
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This book was truly student-led in its design and development, and it incorporates digital marketing as central to what marketers do. It\'s a total package of resources, that combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing modules in a digital age.
| Autor: | Tuten, Tracy L.; Solomon, Michael R. |
| Nakladatel: | SAGE Publications Ltd |
| ISBN: | 9781526423337 |
| Rok vydání: | 2020 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 496 |
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