The Pricing Journey
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In The Pricing Journey, Stephan M. Liozu provides an integrated guide to the organizational, social, and behavioral dimensions of pricing. He equips readers with the practical roadmap that they need to transform their pricing culture, drive firm performance, and achieve pricing excellence.
| Autor: | Liozu, Stephan M. |
| Nakladatel: | Stanford University Press |
| ISBN: | 9780804788748 |
| Rok vydání: | 2015 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 240 |
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