Essentials of Digital Marketing
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This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. It introduces the essential terms, and practices of digital marketing and applies theory to explain the rationale for choosing to use a specific approach in a given context.
| Autor: | Waite, Kathryn (Heriot Watt University, UK); Perez-Vega, Rodrigo (Lecturer in Marketing, Henley Business School, UK) |
| Nakladatel: | Goodfellow Publishers Limited |
| ISBN: | 9781911396017 |
| Rok vydání: | 2016 |
| Jazyk : | Angličtina |
| Vazba: | Paperback / softback |
| Počet stran: | 256 |
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