Made to Stick
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Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.
| Autor: | Heath, Chip |
| Nakladatel: | Random House US |
| Rok vydání: | 2010 |
| Jazyk : | Angličtina |
| Vazba: | Paperback / softback |
| Počet stran: | 336 |
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