Customer relationship management (CRM) In SMEs
21
%
993 Kč 1 250 Kč
Sleva až 70% u třetiny knih
In spite of widespread practical uses of CRM in many business sectors, the main factors that really influence the adoption of CRM in SMEs are seldom investigated in the available literature. Therefore, this book tries to investigate the factors that influence the adoption of CRM among Malaysian SMEs which was noticeably absent in prior studies. Due to its growing importance, the small and medium-sized enterprises (SMEs) will be considered as the focus of the book.
Autor: | Abedyan, Ehsan |
Nakladatel: | LAP Lambert Academic Publishing |
Rok vydání: | 2013 |
Jazyk : | Angličtina |
Vazba: | Paperback / softback |
Počet stran: | 108 |
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