Marketing
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For the 15th edition of Marketing - Analysis and Strategy, Richard Kühn and his new co-author Urs Fuhrer have extensively revised this textbook and updated numerous examples, checklists and work sheets. Two comprehensive examples were added to Attachment I and II for the purpose of illustrating the marketing analysis as well as for determining the marketing mix concept. In addition to that, Chapter 1 was supplemented by a sub-chapter, which further describes the marketing term and the explanations of the problem diagnosis in Chapter 4 were revised. As with previous editions, an extensive Glossary of core terms complements this proven textbook.
Autor: | Kühn, Richard |
Nakladatel: | Werd & Weber |
Rok vydání: | 2017 |
Jazyk : | Angličtina |
Vazba: | Paperback / softback |
Počet stran: | 156 |
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