Transnational Management
2276 Kč
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Introduction; 1. Expanding abroad: motivations, means and mentalities; 2. Understanding the international context: responding to conflicting environmental forces; 3. Developing transitional strategies: building layers of competitive advantage; 4. Developing a transitional organization: managing integration, responsiveness, and flexibility; 5. Creating worldwide innovation and learning: exploiting cross-border knowledge management; 6. Engaging in cross-border collaboration: managing across corporate boundaries; 7. Building new management capabilities: key to effective implementation; 8. Shaping the transnational future: defining an evolving global role.
Autor: | Bartlett, Christopher A. |
Nakladatel: | Cambridge University Press |
Rok vydání: | 2018 |
Jazyk : | Angličtina |
Vazba: | Paperback / softback |
Počet stran: | 500 |
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