Consumer Neuroscience
2175 Kč 2 255 Kč
Odesíláme do 5 až 7 dní
Sleva až 70% u třetiny knih
Contrary to the assumptions of economists, consumers are not always rational actors who make decisions in their own best interests. The new field of behavioral economics draws on the insights of psychology to study non-rational decision making. The newer field of consumer neuroscience draws on the findings, tools, and techniques of neuroscience to understand how consumers make judgments and decisions. This book is the first comprehensive treatment of consumer neuroscience, suitable for classroom use or as a reference for business and marketing practitioners.
Autor: | Cerf, Moran |
Nakladatel: | MIT Press |
Rok vydání: | 2017 |
Jazyk : | Angličtina |
Vazba: | Hardback |
Počet stran: | 368 |
Mohlo by se vám také líbit..
-
Economic Growth
Barro, Robert J.
-
Labor Economics
Cahuc, Pierre
-
Sustainability
Portney, Kent E.
-
Sources of Power
Klein, Gary A.
-
IT Strategy for Non-IT Managers
Tiwana, Amrit
-
Overcrowded
Verganti, Roberto
-
All in the Downs
Collins, Shirley
-
The Design of Everyday Things
Norman, Donald A.
-
How to Write a Thesis
Eco, Umberto
-
Whole Earth Field Guide
Maniaque-Benton, Caroline
-
Agony of Eros
Han, Byung-Chul
-
Data Science
Kelleher, John D.
-
Nonhuman Photography
Zylinska, Joanna
-
Translating Happiness
Lomas, Tim
-
Shanzhai
Han, Byung-Chul
-
German Philosophy - A Dialogue
Badiou, Alain