Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
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Autor: | Keller, Kevin Lane |
Nakladatel: | PEARSON Education Limited |
ISBN: | 1292314966 |
Rok vydání: | 2019 |
Jazyk : | Angličtina |
Vazba: | Paperback / softback |
Počet stran: | 624 |
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