Direct, Digital & Data-Driven Marketing
1706 Kč 1 773 Kč
In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field.
Autor: | Spiller, Lisa |
Nakladatel: | SAGE Publications Ltd |
ISBN: | 9781529708172 |
Rok vydání: | 2020 |
Jazyk : | Angličtina |
Vazba: | Paperback / softback |
Počet stran: | 784 |
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Selling & Sales Management
Spiller, Lisa
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Social Media Marketing
Tuten, Tracy L.; Solomon, Michael R.
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Strategic Management in the Media
Kung, Lucy
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Coaching and Mentoring
Western, Simon (Analytic-Network Coaching Ltd); Garcia, Eric-Jean (Analytic-Network Coaching Ltd)
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Strategic Social Marketing
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A Step-By-Step Introduction to Statis...
Sexton, Lori; Newton, Jen R.; M., Dr. Katy; Landers, Richard N.; Nelsen, Peter J.; Amri, Farid Ben Messaoud
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Key Concepts in Hospitality Management
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Managing Diversity and Inclusion
Syed, Jawad
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Employee Engagement in Corporate Soc...
Haski-Leventhal, Debbie
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Doing Business in Europe
Suder, Gabriele
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Collecting Qualitative Data Using Dig...
Buxton, Rebecca; Whiting, Lisa
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Qualitative Research in Business and...
Myers, Michael D.
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Managing Events
Quick, Liz
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Power, Politics, and Organizational ...
Buchanan, David A. (Cranfield University, UK); McCalman, James
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Public Sector Management
Flynn, Norman; Asquer, Alberto
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Doing Business in Emerging Markets
Cavusgil, S. Tamer; Ghauri, Pervez N.; Akcal, Ayse A.