Direct, Digital & Data-Driven Marketing
1706 Kč 1 773 Kč
Odesíláme do 5 až 7 dní
Sleva až 70% u třetiny knih
In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field.
| Autor: | Spiller, Lisa |
| Nakladatel: | SAGE Publications Ltd |
| ISBN: | 9781529708172 |
| Rok vydání: | 2020 |
| Jazyk : | Angličtina |
| Vazba: | Paperback / softback |
| Počet stran: | 784 |
Mohlo by se vám také líbit..
-
Social Media Marketing
Tuten, Tracy L.; Solomon, Michael R.
-
Understanding Public Relations
Lee Edwards
-
Public Sector Management
Flynn, Norman; Asquer, Alberto
-
Understanding Organizational Culture
Alvesson, Mats
-
Performance Management Systems
-
Marketing Theory
-
Collecting Qualitative Data Using Dig...
Buxton, Rebecca; Whiting, Lisa
-
Managing Change in Organizations
Sveningsson, Stefan; Soergarde, Nadja
-
Marketing Communications Management
Copley, Paul
-
A Very Short, Fairly Interesting and ...
Cairns, George; Sliwa, Martyna
-
Contemporary Issues in Sport Management
-
Doing Business in Emerging Markets
Cavusgil, S. Tamer; Ghauri, Pervez N.; Akcal, Ayse A.
-
Marketing Research
Benzo, Riccardo; Fourali, Chahid; Mohsen, Marwa Gad
-
A Step-By-Step Introduction to Statis...
Sexton, Lori; Newton, Jen R.; M., Dr. Katy; Landers, Richard N.; Nelsen, Peter J.; Amri, Farid Ben Messaoud
-
Qualitative Consumer and Marketing R...
Belk, Russell W.; Fischer, Eileen; Kozinets, Robert
-
The SAGE Handbook of Marketing Ethics