Competitive Strategy For Dummies
430 Kč 498 Kč
Fundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business. This book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms.
Autor: | Pettinger, Richard |
Nakladatel: | John Wiley & Sons Inc |
ISBN: | 9780470779309 |
Rok vydání: | 2009 |
Jazyk : | Angličtina |
Vazba: | Paperback / softback |
Počet stran: | 392 |
-
Contemporary Strategic Management
Pettinger, Richard
-
Business Studies For Dummies
Pettinger, Richard
-
The 12 Week Year
Brian Moran
-
Designing Brand Identity
Wheeler, Alina
-
The Sales Acceleration Formula
Roberge, Mark
-
Foundations of Strategy
Grant, Robert
-
Sales Growth
McKinsey & Company, Inc.; Koller, Tim; Goedhart, Marc; Wessels, David; Schwimmer, Barbara; Manoury, Franziska
-
Inked
JEB BLOUNT
-
Chief Customer Officer 2.0
Bliss, Jeanne
-
Build It
Corey, Debra
-
Insight Selling
Mike Schultz
-
Account-based Marketing for Dummies
Vajre, Sangram
-
Venture Deals
Feld Brad
-
The Trusted Advisor Fieldbook
Green, Charles H.; Howe, Andrea P.
-
Power Questions
Sproson, Catherine; Craig, Sarah; Dixon, Giles; Pitt, Alice J.; Platt, Isobel; Viggars, Andrew; Wedge, Eileen
-
They Ask, You Answer
Sheridan, Marcus