Competitive Strategy For Dummies
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Fundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business. This book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms.
| Autor: | Pettinger, Richard |
| Nakladatel: | John Wiley & Sons Inc |
| ISBN: | 9780470779309 |
| Rok vydání: | 2009 |
| Jazyk : | Angličtina |
| Vazba: | Paperback / softback |
| Počet stran: | 392 |
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