Diffusion of Innovations, 5th Edition
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A classic since its first appearance in the 1980s, this comprehensive reference continues to be THE history of the spread of new ideas, for academics and professionals alike.
Autor: | Rogers, Everett M. |
Nakladatel: | Simon & Schuster |
ISBN: | 9780743222099 |
Rok vydání: | 2003 |
Jazyk : | Angličtina |
Vazba: | Paperback |
Počet stran: | 576 |
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