Practical Web Analytics for User Experience
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Teaches you how to use web analytics to help answer the complicated questions facing UX professionals. This book includes a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website.
| Autor: | Beasley Michael |
| Nakladatel: | Elsevier Science & Technology |
| ISBN: | 9780124046191 |
| Rok vydání: | 2013 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 256 |
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