Consumer Psychology
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Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people consume certain products and services and how this affects their behaviour and psychological well being.
| Autor: | Jansson-Boyd, Cathrine |
| Nakladatel: | Open University Press |
| ISBN: | 9780335229284 |
| Rok vydání: | 2010 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 312 |
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