The Ultimatum of Pleasure
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This book presents the pleasure phenomenon as the most important factor in individual and socio-cultural development. This study emphasizes the necessity of transformation of marketing in the 21st Century which would shift the focus from seeking pleasure to controlling desires in a way that would benefit self and society.
| Autor: | Dallakyan, Arsen; Dallakyan, Karlen |
| Nakladatel: | University Press of America |
| ISBN: | 9780761869436 |
| Rok vydání: | 2017 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 216 |
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