Advertising Media Workbook and Sourcebook
1298 Kč 1 338 Kč
Sleva až 70% u třetiny knih
This combination of workbook and sourcebook combines easy-to-understand explanations of advertising media sources and calculations with real-world examples of source material from advertising and media companies. For this edition, the authors have broadened the scope of the book and added more current topics. Online instructor's materials are available to adopters.
Autor: | Kelley, Larry D.; Jugenheimer, Donald W. |
Nakladatel: | Taylor & Francis Ltd |
ISBN: | 9780765640949 |
Rok vydání: | 2015 |
Jazyk : | Angličtina |
Vazba: | Paperback |
Počet stran: | 370 |
Mohlo by se vám také líbit..
-
Advertising Account Planning
Kelley, Larry D.; Jugenheimer, Donald W.
-
The Shadow of the Tsunami
Bromberg, Philip M.
-
British Civilization
Oakland, John
-
Relationship Coaching
Ives, Yossi; Cox, Elaine
-
Sanity, Madness and the Family
Laing, R. D.; Esterson, Aaron
-
Answer to Job
Jung Chang
-
Systemic Coaching
Peter Hawkins
-
Theories of Development
Crain, William (City College of New York, USA)
-
Social and Cultural Anthropology: Th...
Rapport, Nigel
-
Quantitative Data Analysis with IBM ...
Bryman, Alan
-
Beyond Psychotherapy
Barratt, Barnaby B. (University of Witwatersrand, South Africa)
-
Relationality
Stephen Mitchell
-
Handbook of Sexuality-Related Measures
-
The Student\'s Guide to Cognitiv...
Ward, Jamie
-
Intuition in Psychotherapy
-
Readings for Diversity and Social Ju...