Ethnicity, Inc.
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Exploring the changing relationship between culture and the market, this book addresses the question: Wherein lies the future of ethnicity? It offers an account of the ways in which ethnic populations are remaking themselves in the image of the corporation - while corporations coopt ethnic practices to open up new markets of consumption.
Autor: | Comaroff John L., Comaroff Jean |
Nakladatel: | The University of Chicago Press |
ISBN: | 9780226114729 |
Rok vydání: | 2009 |
Jazyk : | Angličtina |
Vazba: | Paperback |
Počet stran: | 236 |
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