Cultural Strategy
1084 Kč
Sleva až 70% u třetiny knih
Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.
Autor: | Holt, Douglas B.; Cameron, Douglas |
Nakladatel: | Oxford University Press |
ISBN: | 9780199655854 |
Rok vydání: | 2012 |
Jazyk : | Angličtina |
Vazba: | Paperback |
Počet stran: | 416 |
Mohlo by se vám také líbit..
-
Long Way Home
Holt, Douglas B.; Cameron, Douglas
-
The Selfish Gene : 40th Anniversary e...
Richard Dawkins
-
The Oxford Illustrated History of The...
-
Dividing the Spoils
Waterfield, Robin
-
Complete Contract Law
Naidoo, Andre (Senior Lecturer, Leicester De Montfort Law School)
-
The Foundations of Buddhism
Gethin, Rupert (Centre for Buddhist Studies, University of Bristol)
-
Philosophy of Physics: A Very Short I...
Wallace, David
-
Genocide
Norman M. Naimark
-
Civil Resistance
Chenoweth, Erica
-
The Discourse on Customary Internatio...
D'Aspremont, Jean (University of Manchester)
-
The History of ICSID
Parra, Marco Antonio De La
-
Northern Ireland: A Very Short Intro...
Mulholland, Marc
-
The New Testament: A Very Short Intro...
Luke Timothy Johnson
-
Policy-Making in the European Union
Susan Helen Wallace
-
Concentrate Questions and Answers Eq...
Malcolm, Rosalind (Professor of Law, University of Surrey)
-
Personality
Nettle, Daniel (Reader in Psychology at the University of Newcastle, UK)